Privacy Policy
Last updated: April 16, 2026
Tap & Swipe SASU (SIREN: 100454206), operated by Arthur ("we", "us", "our"), operates the website https://tap-and-swipe.com and the associated newsletter. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or subscribe to our newsletter.
We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR) and applicable French data protection law.
What Data We Collect
Newsletter Subscription
When you subscribe to our newsletter, we collect your email address. You are added to our mailing list as soon as you submit the form.
Email Analytics
When we send you a newsletter, we may track whether you opened the email and which links you clicked. This helps us understand what content resonates with our audience and improve future newsletters.
Website Analytics
Our website uses PostHog (hosted in the EU) to collect anonymized usage data such as pages visited, approximate geographic region, device type, and referral source. PostHog does not use cookies for tracking. No personal data is shared with third parties through this service.
How We Use Your Data
We use your personal data for the following purposes:
- Sending you our newsletter (legal basis: your consent, GDPR Art. 6(1)(a))
- Measuring email engagement such as open and click rates (legal basis: our legitimate interest in improving our content, GDPR Art. 6(1)(f))
- Analyzing website traffic to improve our website (legal basis: our legitimate interest, GDPR Art. 6(1)(f))
Third-Party Services
We use the following third-party services to operate our newsletter and website:
| Service | Purpose | Provider Location |
|---|---|---|
| Amazon SES | Email delivery | Amazon Web Services EMEA SARL (Luxembourg), data may be processed in AWS EU regions |
| Listmonk | Newsletter management (self-hosted) | Hosted on our own infrastructure |
| PostHog | Website analytics | PostHog Inc., EU data region (Frankfurt, Germany) |
We do not sell, rent, or share your email address with any third party for marketing purposes.
Data Transfers Outside the EU
Amazon Web Services may process data outside the European Economic Area. These transfers are safeguarded by Standard Contractual Clauses (SCCs) and, where applicable, the EU-US Data Privacy Framework. PostHog data is stored in the EU (Frankfurt). You can learn more at AWS GDPR Center and PostHog's Privacy Policy.
Data Retention
We retain your email address for as long as you remain subscribed to our newsletter. If you unsubscribe, your email is removed from our active mailing list and added to a suppression list to prevent future sends. Website analytics data is retained for 12 months.
Your Rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate personal data
- Erase your personal data ("right to be forgotten")
- Restrict processing of your personal data
- Data portability: receive your data in a structured, commonly used format
- Object to processing based on legitimate interest
- Withdraw consent at any time by unsubscribing from the newsletter
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
You also have the right to lodge a complaint with the French data protection authority, the CNIL (www.cnil.fr).
Unsubscribing
Every newsletter email includes a one-click unsubscribe link. You can also contact us directly at [email protected] to be removed from our mailing list.
Children
We do not knowingly collect personal data from anyone under the age of 16. If you believe a minor has subscribed to our newsletter, please contact us and we will promptly delete their data.
Changes to This Policy
We may update this Privacy Policy from time to time. If we make significant changes, we will notify subscribers via email. The latest version will always be available on this page.
Contact
For any questions about this Privacy Policy or your personal data:
Arthur
Tap & Swipe SASU
Email: [email protected]